“Book early to avoid disappointment” – the travel industry’s favourite imperative phrase – has become tired with overuse. It is hackneyed, disregarded, and lacks impact. But with the expectation of a triumphant return to travel in 2021, the command has a new impetus. All the consumer research forecasts a wheel-spinning trolley dash for the best European villas next summer. Europe, because the continent has that closer-to-home feel; a villa, because of the insulated sense of seclusion and the scope to accommodate a larger group of friends and family.
Accumulated leave and a make-the-most-of-it mindset could also lead to lengthier villa holidays being taken next year. A paucity of available rentals in 2021 seems certain, especially for the most desirable properties in expansive settings.
Travel is no longer taken for granted. Demand is pent-up to bursting point and the levee will break. A last-minute booking mentality is unlikely to cut the mustard. We stress unashamedly the wisdom of the old strapline: book early to avoid disappointment.
Here are six lavish villas for 2021 to suit all tastes.
Le Mas Des Trois Platanes, Provence, France